My performance-driven approach to digital marketing which I use to transform websites into growth-engines.
Thinking it’s a surefire way to boost leads and sales, many companies hire an agency to increase their web traffic. After all…
… Website + Traffic = Leads & Sales!
Or does it?
About eight years ago, while working in SEO at an internet marketing agency, I discovered why websites fail to drive growth.
We were superstars at flooding sites with traffic yet leads would trickle in. Plus, we had no clue if those leads made our clients any money.
Although we were doing what we were getting paid to do, I was dissatisfied with the status quo.
Knowing our client’s sites had untapped profit potential, I dove into the world of direct-response marketing and discovered…
Profit-pulling campaigns stand on three equally important pillars: Traffic, Conversion & Economics
Unfortunately, after building a fancy website, many companies blow their budgets on buying traffic and fail to track if their new site is converting browsers into buyers at a profit.
As a result, large sums get squandered on traffic campaigns that spend money instead of making money.
Furthermore, websites fail to drive business growth because they are optimised for search engines with ranking #1 as the primary and often only goal, while user experience gets neglected.
SEO is essential to your website’s success, but…
Your website must convert browsers into buyers at a profit otherwise it’s a liability on your books
Armed with new insights, and a mission in mind, I left the agency in 2012 to create a better approach; a performance-driven method which will incorporate traffic, conversion and economics.
Since 2013, I’ve used The Optiflow Method to transform websites into profit-engines with great success, and I have case studies to prove it.
I am a business-growth partner for my clients, not simply a service provider.
At my core, I am a direct response marketer, meaning; I measure all digital marketing activities and make decisions based on data to optimise performance and maximise financial returns.
I hope to use my skills to do the same for your business.