An online presence that works attracts, nurtures and converts your ideal clients. And when your online presence works, it drives business growth.
If you are not turning clicks into clients at a profit, you are missing out.
A weak online presence may already be costing your business a great deal. Not only in terms of money but your ability to persuade prospects too.
Do you know if you are making or wasting money online? How much?
If you can't pull a report right now to give you an accurate figure—you're in trouble!
On average, 2 out of 100 visitors convert on the typical business website.
In other words, chances are more than 98% of your visitors leave without ever enquiring or buying, and most will never return.
Consequently, when your sales pipeline lacks a steady stream of qualified leads, hitting your revenue targets becomes a tiresome battle every month.
My decade of helping companies succeed online has taught me that very few websites convert opportunities efficiently; most websites are wasteful.
Waste is your enemy. Waste kills profits.
You need a calculated approach if you want to win on the 'wild-wild' web. And yet, most marketers choose to wing it, which is wasteful. And stressful too.
Fortunately, if that's your current predicament, it does not have to stay that way.
My career in online marketing started in 2009 at one of Cape Town's leading agencies.
In 2013, I went solo to design my signature approach and so my Optiflow Method was born.
Wasting money while trying to acquire new clients online is a frustration for many small business owners today.
So I help them gain a competitive edge with an optimised online presence that puts them in a position to win on the web.
If you are not already acquiring clients online at a profit, book a free consult call with me to see how I can be of help to you.
The Optiflow Method is my performance-driven approach to online client acquisition that minimises wastage while maximising profits over time.
Engage people who seek the services and solutions you offer.
Turn more browsers into buyers with proven persuasion frameworks.
Start new client relationships on the right foot and upsell more solutions.
Continually improve performance to boost financial returns.
The web is supposed to make marketing easier. Unfortunately, so many small businesses struggle to capitalise on the opportunity the web presents.
If what you are doing right now is not profitable, you can either continue doing what is not working...or you can stop wasting and start winning with the Optiflow Method.
Just imagine how empowered your business will be when you finally have a:
You will acquire clients profitably if I engineer and manage a client acquisition campaign for you according to my Optiflow Method. However, if my campaign runs in the red, then my services are free until you are in the black again.
These companies entrusted me with optimising their online presences. Under my guidance, they minimised wastage and turned more browsers into buyers.
Increased return on marketing spend (R.O.M.S.) year-over-year for four consecutive years from 92% in 2016 to 235% in 2019.
Increased web traffic 518% over 27 months from an average of 9 088 users per quarter to 56 193 users per quarter.
Web Traffic Growth
Increased web leads 213% over 27 months from an average of 948 leads per quarter to 2 962 leads per quarter.
Web Leads Growth
Increased web leads 132% over 36 months, and year-over-year for three consecutive years, from 1 143 in 2016 to 2 646 in 2018.
Web Leads Growth
As an online marketing methodology, the Optiflow Method is holistic. It covers strategic as well as tactical aspects and works for most businesses, except if you sell a commodity.
I work with businesses in a variety of industries who sell products and services, online and offline, B2B and B2C through lead generation and e-commerce websites, and sales funnels.
That said, assisting service businesses who generate leads online and close deals offline is my strong suit.
My new standardised packages are still in the works. So, at this time, my services are provided on a consultation, project, retainer basis.
My fee ranges between ZAR750 and ZAR1,500 per hour* and the total cost will depend on the scope of work.
*The complexity of the work determines the rate I charge.
Eugeine's approach to business is 100% hands on. He makes you feel like you are his only client, always available, always up to date, always helpful. Eugeine has brought insightful changes to our marketing strategy and continues to impress me with his broad knowledge of the digital world.
Eugeine has given us greater visibility online and enabled us to easily adapt and improve our service to our consumers in a rapidly changing marketplace. He has met all our deadlines and expectations and always walks the extra mile for us, looking for innovative ways to help us grow.
I highly recommend working with Eugeine. In a nutshell, he is knowledgeable, highly skilled, solutions-oriented, detailed, diligent, thorough and meets all deadlines. I’ve been online well over a decade, and let down or ripped off many times. Eugeine underpromises, and way over-delivers. You’re a rock star; I’m truly grateful to have worked with you on my sales funnel and website, thank you!